SENSE Software

Creator of thermal software

About project

A new dimension of thermal imaging

SENSE Software is a software company which creates tools to improve thermal imaging inspections. Its modern programs help analyze thermal images and generate reports. Unfortunately, the brand image and its previous website did not fit well with this modernity. This had to be changed.

The first step was to create a new logo, the second to design the website. The new website was supposed to present a very technical offer in a more accessible way, combined among others with videos presenting specific functionalities. Another aim of the refreshed website was to present the company as an expert in the industry, which resulted, among others, in introducing the "About us" section. Although there were many more changes...

Client

sense-software logo

SENSE So­ftwa­re is a de­ve­lo­per of ther­mal ima­ging ca­me­ra so­ftwa­re. The com­pa­ny has been ope­ra­ting since 2018 and se­rves cu­sto­mers in the US, China, Rus­sia, Au­stra­lia, and the UK, among others.

Range of activities

visual identificationvisual identification
illustrationillustration
printingrebrandingwebsite
See online
rebranding logo sense

Rebranding

The logo con­si­sts of a lo­go­ty­pe and a sigil. The lo­go­ty­pe is the wri­ting of the brand name in text let­ters (sans-serif geo­me­tric ty­pe­fa­ce). The si­gnet re­pre­sents a sty­li­zed eye which is the so-cal­led ne­ga­ti­ve space re­sul­ting from the com­bi­na­tion of two geo­me­tric, gra­dient forms. The eye sym­bo­li­zes vi­su­ali­ty, the ca­me­ra; the forms aro­und it refer lo­ose­ly to the aper­tu­re in ca­me­ras. The color sche­me re­fers to the co­lors known from ther­mal ima­ging.

składowe logo sense
warianty logo

Sign vertically on a white background and in contrast

Graphics

One of the ways to pre­sent the offer, were ori­gi­nal icons. Thanks to a con­si­stent sys­tem of signs, the user can qu­ic­kly find the type of so­ftwa­re that in­te­re­sts him most. Such a gra­phic form - cha­rac­te­ri­zed by a quick mes­sa­ge - not only bet­ter or­ga­ni­zes the offer but also sim­ply en­li­vens the whole pro­ject.

grafiki

Responsiveness

The new we­bsi­te is, of co­ur­se, ad­ju­sted to dif­fe­rent re­so­lu­tions, so that it can be used com­for­ta­bly on a de­sk­top com­pu­ter as well as on a smart­pho­ne or ta­blet. RWD is al­re­ady a stan­dard pro­mo­ted by Go­ogle. We­bsi­tes de­si­gned in this tech­no­lo­gy are po­si­tio­ned hi­gher.

responsywność

Printing

Our task was also to de­sign other ele­ments of vi­su­al iden­ti­ty: bu­si­ness cards, let­ter­he­ad, and a tem­pla­te for the offer pre­sen­ta­tion. Thanks to that it is po­ssi­ble to build a con­si­stent image on all le­vels of mar­ke­ting com­mu­ni­ca­tion.

poligrafia