About project
We were encouraged to have fun together with one of the biggest company selling toys and products for children and teenagers in the world. The company wanted to develop its image more asked us to manage the brand in Poland. Apart from refreshing and managing their website and PR advising the biggest challenge was to encourage the customers to be active in the brand’s social media. This was our task to do. We had some fun doing it and it was a success. Thanks to creating “Be Geoffrey’s friend” and “Small Testers” apps the bran’s presence in social media became more visible.
Client
Toys”R”Us is is an international company socialized in selling toys. It was established in 1948. The brand owns shops in 36 countries, for example, on the famous Fifth Avenue in New York. In Poland the brand made its debut in 2011.
Range of activities
facebook application
social media communication
PR
Invite friends
Using the app was simple. It was easy enough to add a child’s photo and inform friends about the competition so that they could vote. Every person could vote once a day giving 1 point. However, if someone had 15 common friends with Toys”R”Us profile the points were double counted. Prizes – a ticket for shopping or a toy – were given to the first 20 people.
From sketch to creation
From sketch to creation
We’ve designed special graphics for the application. Every item had its beginning on a piece of paper and our authors were full of ideas.
Interactive and compelling interface
Using the application was supposed to be fun so we wanted to provide the users with total freedom in navigating the program. Every character or element moved the user on a given subpage so adding videos or looking through products for testing was intuitive.
Who to vote for?
The system for voting we’ve created was simple and clear even for the youngest users. It allowed one not only to go through videos easily (lasting from 30 to 60 seconds) but also to follow one’s own results in the process of voting.
I reveal my cards and…
Graphics used in the game were designed especially for the application. Obviously, the whole game referred to Easter.
